Real People, Real Change: Stories of a Change Warrior in the Business World
My telephone rings, and it’s another company that wants help with its sales culture. Amazingly, management had rolled out great training and kicked off its new sales program with lots of fanfare, but after a year, the company’s sales numbers were not getting any real lift… Bottom line, change is all about heart.
Thus begins a book about real people going through real change. In this book, author Donna Highfill shares her stories as a business change warrior and how she’s worked with companies to create actionable change that sticks.
Have you ever been part of change that:
- Involves a lot of process steps but fails to impact behaviors?
- Is introduced with a lot of fanfare but fades away within a few months?
- Is implemented successfully but still fails?
Real People, Real Change can be ordered any of the following ways:
About the Author:
Donna Highfill has spent more than twenty-five years working with the corporate world, and offers sound advice, humorous stories, and dynamic change lessons for any business leader faced with making meaningful changes within a company.