Tag Archives: Sales Stories
Want to Change? Connect!

Want to Change? Connect!

Photo by Liza Highfill I just finished a book by Edward Grinnan, Editor-in-Chief of Guideposts Magazine, about the changes he’s been through in his life. His story is engaging, and his willingness to tell the truth about himself is refreshing. He shares openly about the death of his brother, and how his own life slowly [...]

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The Dwight Schrute School of Sales

The Dwight Schrute School of Sales

How can you not like a man who runs a beet farm after hours and hides weapons around the office? Anybody reading this who is not familiar with the character Dwight Schrute from “The Office,” well, I recommend you rejoin the human race and watch a couple of episodes. For the rest of us, I [...]

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Relationships, Sales, and the Art of Woo

Relationships, Sales, and the Art of Woo

Sales begin and end with the ability to create relationships. In their book the art of woo, authors G. Richard Shell (author of Bargaining for Advantage) and Mario Moussa discuss using strategic persuasion to sell your ideas while building relationships that will last. They share the following stories about Andrew Carnegie and Abraham Lincoln in their [...]

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Sacrifice, Selling & Vince Lombardi

Sacrifice, Selling & Vince Lombardi

The following story is taken from What It Takes To Be #1 by Vince Lombardi, Jr. In this book, Vince Lombardi’s son  shares lessons on life he learned from his father. Lombardi Rule #4 can easily be applied to sales and the sacrifices salespeople must be willing to make to succeed. Lombardi Rule #4 says: Be prepared [...]

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Sales, Zen and the Art of Archery

Sales, Zen and the Art of Archery

The following excerpt is taken from an amazing sales book called “The Tao of Sales: The Easy Way to Sell in Tough Times” by E. Thomas Behr, Ph.D. If you ever want a book that goes beyond the typical sales suggestions and touches on how to actually move people through the art of pull rather [...]

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Selling without Fear

Selling without Fear

Recently I went to the beach and took along a book called What Would You Do If You Had No Fear? by Diane Conway. After a year and a half of trying to sell in a recession, I needed the energy. I’m assuming you might as well.  The following story reminds us that the combination [...]

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The Story of Zusia and How to Sell YOU!

The Story of Zusia and How to Sell YOU!

Many salespeople ask me “What techniques can I use to increase my sales?” I tell them that they have to start with being themselves. Some people have read too many books, attended too many seminars, and have created a sales caricature that feels false to the client. I can’t tell you the number of salespeople that [...]

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