Highfill Performance Group

Stories don’t automatically capture the attention of an audience. Just ask Gary Busey on “Celebrity Apprentice.” Last night the celebrities had to conduct a cooking demonstration in front of the executives of Omaha Steaks. Gary decided that telling a story to tie the steaks to an emotional moment might sell their presentation. His heart was [...]

“Once you break through to feeling, though, things change.” – Switch – How to Change Things When Things Are Hard Chip & Dan Heath I stood in front of a group of top investment sales people – all of them dreading the internal team training I was getting ready to introduce. Want a challenge? Try [...]

I attended a seminar once with several high-level leaders speaking on influence. They were to share how they achieved good sales results. I had my little notebook ready, my pen poised to jot down great thoughts, and my mental adrenaline charged and ready for inspiration. After the first speaker spent ten minutes describing his change [...]